Selected experience · NOW / Sky
Understand behaviour. Inform retention.
Customer segmentation and behavioural analysis to support retention strategy in a subscription business.
A focused Cihangir engagement
Customer & Product Insight Review
Retention or conversion has changed. The headline numbers do not explain why.
A useful independent view, working alongside your existing team or agency.
What you receive
An evidence-led answer to one customer or product question, with prioritised actions.
A defined starting point. Further work is discussed around what your business needs.
Experience across growing businesses and established brands
The work involved
A clear scope.
A practical output.
A product or commercial team with a specific performance question.
- 01
One agreed question, journey or customer group
- 02
One agreed dataset or connected source
- 03
Segment or funnel analysis with supporting evidence
- 04
Findings, recommended actions and a handover conversation
Delivery runs from the agreed start once the required information and access are available. The fee is agreed privately before work begins.
The kind of question this addresses
Make the next
action clear.
Find which customer group accounts for a retention decline, then identify the journey or offer that needs attention.
Talk through the need
Start with the problem or outcome that matters to your business.
Agree the engagement
Agree the work, outputs, delivery date and fee.
Use the output
Receive the agreed findings or working solution, with a practical handover.
A focused investigation. Wider data engineering or implementation is agreed separately.
Your next step
Your priorities.
A solution shaped around your business.
Let’s discuss what you want to improve and tailor the engagement around it. We’ll clarify the work, the outputs and the first practical step.