NOW / Sky
Understand behaviour. Inform retention.
Customer segmentation and behavioural analysis to support retention strategy in a subscription business.
Specialist analytics consultancy
Make your next
decision clearer.
Reports are growing. Answers are harder to find. We help you understand customer behaviour, find what is limiting performance and turn the evidence into a practical next move.
Data.Direction.Impact.
A clearer next move.
20 yearsanalytics & digital experience
300+analytics projects
Since 2015Cihangir Analytics
Startups to FTSE100experience across business scales
Businesses we’ve worked with
Start with your challenge
What is getting
in the way?
Start with the challenge you recognise. We’ll show you the work that can help.
01
Customers leave, but the reason is unclear.
Customer & product analyticsUnderstand retention, conversion and customer value. Prioritise product improvements with evidence.
02Marketing brings traffic. What brings customers?
Marketing & conversionFind the channels, audiences and customer journeys that deserve your investment.
03The numbers disagree. Which can you trust?
Digital measurementMake tracking reliable and define measures that reflect how your business works.
04Reporting takes time your team needs elsewhere.
Reporting & automationReplace repetitive reporting with useful dashboards and connected data.
Not sure which challenge to start with? Find the right support
Follow the evidence
What sits beneath
the headline?
Follow a business question from the first clue to a practical improvement.
Sample analysis · illustrative data
−18%An online coffee shop’s traffic stayed the same, but orders fell 18%. What caused the drop? Let’s investigate.
Experience in practice
Analytics applied to
real business problems.
Selected outcomes across acquisition, conversion, data quality and automation.
17%
Ecommerce sales growth following conversion improvement
30%
PPC budget savings across 10+ clients
~15,000 hours
Annual effort saved through automation
99.5%
Data accuracy reached through governance, from 86%
HEAD
Reporting that teams can use themselves
Tracking and automated dashboards designed to make performance information more accessible and reduce repeated reporting work.
How the work runs
From your question
to a working next step.
Define
Agree the business question, useful outcome, scope and timetable.
Investigate & deliver
Connect the evidence, do the work and check what it means for the business.
Put it to work
Hand over the findings or working system, with clear next actions.
Defined engagements
A defined piece of work.
A practical next step.
Compare the problem, the output and the delivery timetable. Choose a scope to explore before making an enquiry.
Consultancy package
Customer & Product Insight Sprint
The need it addresses
You need an answer to an important customer or product question.
- Duration
- 3 weeks
- What you receive
- A focused investigation, supporting analysis and prioritised recommendations.
Consultancy package
Reporting Automation Sprint
The need it addresses
Reporting takes too long and the numbers do not agree.
- Duration
- 3 weeks
- What you receive
- A working management dashboard with agreed measures and automated refresh.
Compare all packages
Ongoing consultancy and embedded contract support for product, marketing, data and commercial teams. Work directly with experienced analytical leadership, with a scope that fits your team.
The Cihangir approach
Commercial context.
Analytical depth.
Cihangir brings together experience in product analytics, customer behaviour, digital marketing and business operations. Our work connects analysis to a business decision, an operational improvement or a clear next action.
Mehmet CihangirFounder & Principal Consultant
Meet CihangirThis analytical approach also powers Parsora, a Cihangir product. About Parsora
Analytics software built by Cihangir
Our analytics experience.
A product working for your business.
Your business has performance data. Finding the time to investigate every change is harder. Parsora reviews performance, investigates meaningful movements and delivers the important findings as concise pieces of intelligence called Parses.
We turned part of Cihangir’s recurring analytical method into software so growing businesses can harness their data more easily.
ParsoraA Cihangir product
What matters in your data?
- 01
What changed?
Meaningful movements in performance
- 02
Where did it happen?
Channels, customer groups and journeys
- 03
Why does it matter?
Evidence, context and commercial implications
Parse the noise. Find what matters.
A useful first connection
Not sure where
to start?
Tell us the main challenge. We’ll email a suggested starting point and what it could involve.
Prefer email?
hello@cihangir.co.uk