Evidence before assumptions
Decisions should start from data that is understood well enough to support them.
About Cihangir Analytics
A specialist analytics consultancy built around practical work.
Founded in 2015, Cihangir Analytics supports organisations with digital measurement, customer and product analytics, marketing and conversion, data, reporting and automation.
The consultancy
Small enough to stay close to the problem. Experienced enough for complex environments.
Cihangir Analytics works across startups, SMEs and large organisations. Engagements range from focused analytics and measurement projects to longer embedded roles inside product, marketing, data and commercial teams.
The consultancy is deliberately specialist rather than full-service. The common thread is turning data into evidence that can improve a decision, a customer journey, a marketing investment, a product or an operating process.
How we work
Clear questions. Trustworthy evidence. Practical outcomes.
Tool-agnostic
Use the platform, technique or channel that fits the business problem rather than following fashion.
Commercially aware
Analysis should connect to customer outcomes, revenue, efficiency, risk or operating effort.
Flexible delivery
Work can be scoped as a focused project or embedded in an existing team where continuity matters.
Leadership
Mehmet Cihangir
Founder & Analytics Director
Mehmet founded Cihangir Analytics in 2015 after a career spanning digital marketing, analytics and data. Across roughly 20 years, his work has covered digital measurement, customer and product analytics, experimentation, performance marketing, data strategy and automation.
His experience includes both hands-on consultancy and long embedded engagements inside larger organisations, supporting B2B and B2C businesses from growing teams to FTSE100 environments.
Engagements range from focused consultancy to embedded analytics support alongside product, marketing, data and commercial teams.
From consultancy to product
Cihangir Analytics also built Parsora.
Parsora grew from a recurring consultancy observation: many smaller businesses had the data but not enough analytical resource to review it properly and continuously.
Building Parsora extends the same analytical philosophy into software — and demonstrates that Cihangir’s work is not limited to producing reports, but includes designing systems that perform useful analytical work repeatedly.
Why we built ParsoraCihangir Analytics
Need the consultancy behind the experience?
Start with the business problem, the decision or the analytical gap that needs to be solved.