Experience

Analytics applied to real business problems.

Experience spans digital measurement, customer and product analytics, paid acquisition, conversion, experimentation, data platforms and automation — from growing businesses to large enterprise environments.

Visual showing layers of analytics capability building from technical foundations through customer behaviour, marketing, reporting, experimentation and strategy

Selected work

Different organisations. Different analytical jobs.

The examples below are selected professional engagements and working environments across the broader experience behind Cihangir Analytics. They are not presented as a list of current clients.

Airportr

Tracking, data & funnel optimisation

Data and tracking strategy, data-warehouse work and analysis of the customer journey and booking funnel.

NOW / Sky

Customer behaviour & retention

Customer segmentation, behavioural analysis and retention-focused insight in a high-volume subscription environment.

Vanquis Bank

Acquisition & audience analysis

Paid acquisition analysis and audience segmentation by conversion potential to support more efficient marketing decisions.

Riweb

GA4 implementation & recurring insight

Multiple GA4 implementations, consent-aware measurement and recurring analysis/reporting across client environments.

HEAD

Tracking & self-service reporting

Analytics tracking plus automated, reusable reporting designed to reduce manual data work.

Sanofi

Pricing, competition & forecasting

Commercial analysis covering pricing, market context, competition and forecasting.

Entain

Customer & product analytics

Retention, experimentation, KPI reporting, governance and commercial evaluation within a large product innovation environment.

Selected outcomes

Work measured by what changed.

A selection of outcomes already documented in the professional record behind Cihangir Analytics.

17%ecommerce sales growth following conversion improvement

30%PPC budget savings across 10+ clients

~15,000hours of annual effort saved through automation

13%improvement in week-on-week retention linked to a product insight

99.5%data accuracy reached through governance, from 86%

Results relate to specific historical engagements and should not be interpreted as a guarantee of future performance.

Breadth of work

From measurement to commercial decision-making.

The common thread is analytical: make the evidence reliable, understand what is driving performance and use it to improve a decision, process, product or investment.

GA4Adobe AnalyticsGTMSQLBigQueryCustomer analyticsProduct analyticsRetentionSegmentationExperimentationPPCCROData warehousingBI & reportingAutomationGovernance

Work with Cihangir

Need experienced analytics capability on a real business problem?

We support focused consultancy projects and embedded requirements where analytical work needs to sit close to the team.

Discuss a requirement Explore capabilities