01
Connect
Start with performance data such as Google Analytics rather than exporting files into a chat.
Built by Cihangir Analytics
Analytics experience, turned into software.
Cihangir Analytics built Parsora after seeing the same problem repeatedly: many businesses have useful performance data, but not the time or dedicated analytical resource to investigate it continuously.
Why we built it
Not every business needs a consultant. The analytical work still needs doing.
For years, Cihangir Analytics has helped organisations measure performance, understand customers and find opportunities hidden in data. Larger organisations can justify dedicated analysts or embedded consultancy. Many smaller businesses cannot.
Parsora was created to automate more of the recurring performance-analysis job: review the data, investigate meaningful changes, prioritise what matters and brief the business without waiting for somebody to open a dashboard and start digging.
How Parsora works
Connect. Analyse. Investigate. Brief.
02
Analyse
Parsora reviews performance broadly, comparing patterns, changes and the structure behind headline numbers.
03
Investigate
Meaningful movements are explored further so the output includes context and evidence, not just alerts.
04
Brief
The important few are packaged into concise pieces of intelligence called Parses.
The difference
Less analytical work for the customer.
A dashboard might say“Conversions are down 11%.”
→
ParsoraConversions fell despite stable traffic — most of the loss happened on mobile after the visit.
Dashboards show. Chatbots answer. Parsora watches, investigates and briefs you.
Two different needs
Consultancy when the problem is bespoke. Parsora when the review should keep running.
Specialist consultancy
Measurement strategy, bespoke analysis, embedded analytics support, data work, experimentation and complex performance questions.
Explore consultancyRecurring performance analysis
A self-service product for SMEs, startups and ecommerce businesses that need their performance reviewed without continuously resourcing an analyst.
Visit ParsoraParsora
Parse the noise. Find what matters.
Cihangir Analytics provides the experience base. Parsora turns part of that recurring analytical method into a product that businesses can use themselves.