Practical resources
A more useful starting point.
See how Cihangir turns your business priorities into meaningful KPIs, clear targets and a reliable measurement plan.
From a business goal to a measurement plan
KPI & Measurement Planning
See how Cihangir turns your business priorities into meaningful KPIs, clear targets and a reliable measurement plan.
- Business objective, KPI definition and baseline
- Targets, segments and a data plan prepared by Cihangir
- An agreed foundation for dashboards, analysis and implementation
Start with your business goal. We handle the KPI definitions and measurement plan.
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Six steps to better customer & product decisions
Six practical emails covering KPIs, customer journeys, segmentation, experiments and prioritisation.
Choose the course in the form above and confirm by email to receive the six lessons.
- Start with a decision, not a dashboard
- Choose a small set of meaningful measures
- Find the gap in the customer journey
- Turn an observation into a testable explanation
- Prioritise for value and effort
- Choose the right next step
Example deliverable
See what useful
analysis looks like.
Explore an illustrative performance analysis, from the finding to the checks and next action.
Open the sample analysis