What we do
From measurement and customer behaviour to paid acquisition, conversion, reporting and automation, Cihangir Analytics helps organisations turn data into decisions and practical improvements.
Core capabilities
We keep the service language familiar, then focus on the job that needs doing: make the data trustworthy, understand behaviour, improve acquisition and conversion, or reduce repeated analytical work.
Make sure the business is measuring the right things, accurately and consistently.
GA4 and Adobe Analytics, GTM, tracking strategy, analytics audits, KPI frameworks, consent, data quality and governance.
Explore the capabilityUnderstand how customers behave, where they drop out and what drives engagement, retention and value.
Behavioural and transactional analysis, segmentation, retention and churn, funnels, product KPIs, experimentation and commercial evaluation.
Explore the capabilityFind where acquisition spend is working, where it is being wasted and what is limiting conversion.
Paid media and PPC analysis, channel and audience performance, CRO, funnel analysis, experimentation, optimisation and attribution-aware analysis.
Explore the capabilityBuild data and reporting systems that reduce repeated manual work and make insight easier to use.
SQL analysis, data warehousing, BI and reporting frameworks, automation, governance and reusable analytical workflows.
Explore the capabilityEmbedded support
Some requirements are not a two-week project. Cihangir can work alongside existing product, marketing, data or commercial teams for a transformation, delivery programme or fixed-term requirement.
This model is particularly useful where analysis needs to stay close to day-to-day decisions, stakeholders and delivery.
Discuss embedded supportHow we approach the work
Clarify the decision, problem or opportunity before choosing tools, dashboards or channels.
Definitions, tracking and data quality need to be good enough for the decision being made.
Go beyond headline movements to understand what is driving them and where action is useful.
Close the loop so the business learns from what changed rather than repeating the same analysis.
Start with the problem
Tell us what the business is trying to understand, fix or improve. The service should follow the problem, not the other way round.