The business goal
More enquiries becoming suitable sales opportunities.
KPI & measurement planning
Know what success
looks like for your business.
You know what you want to improve. Cihangir turns that conversation into a clear plan: what to measure, where to look and which numbers you can trust.
It starts with your business
“We are getting enquiries.
We need more of them to become customers.”
That is a useful starting point. We handle the KPI definitions, data checks and measurement design.
From a business goal to a useful plan
Your goal becomes
a way to improve.
Here is how we might turn that conversation into a measurement plan for a service business. Each part gives the team a practical way to understand and improve performance.
What success means
Agree what makes an enquiry suitable, then measure how many reach that stage.
Where to look closer
Compare channels and landing pages together to see which combinations bring the right demand.
What to aim for
Establish the current position, then agree a useful target based on the evidence and your capacity.
What must be measured reliably
Connect the original enquiry to its sales outcome and check that the records match.
What your team receives
A KPI plan, priority views, tracking requirements and a clear brief for dashboards and analysis.
How we work together
A conversation first.
A clear foundation next.
Tell us what needs to change
Share your priorities, frustrations and what a better result would mean for the business.
We build the measurement plan
We define the KPIs, assess the starting point and choose the segments and tracking needed.
Agree the next piece of work
Review the plan together and agree what to implement, analyse or build into a dashboard.
Start with your business goal
What would you
like to improve?
Leave your details and tell us what you would like to change. We’ll get in touch to understand your business and discuss the right scope for a KPI and measurement plan.
You do not need a list of KPIs or a technical brief to begin.