Agree the question and inspect the evidence
Define the business decision, relevant customer groups and data needed. Check the available sources and agree the investigation.
One business question · three-week engagement
Customer & Product Insight Sprint
You need an answer to an important customer or product question.
What you receive
A specific question.
A useful output.
A focused investigation, supporting analysis and prioritised recommendations.
Delivery 3 weeks
Get a quote for this work- One agreed business question
- Customer, cohort or funnel analysis
- Findings and commercial implications
- Prioritised actions and experiment plan
How the work runs
From your question
to a working next step.
Investigate the explanations
Analyse cohorts, behaviours or a relevant journey. Compare alternative explanations and discuss the emerging findings.
Make the next action clear
Present the findings, supporting analysis, prioritised recommendations and an experiment or action plan.
NOW / Sky
Understand behaviour. Inform retention.
Customer segmentation and behavioural analysis to support retention strategy in a subscription business.
Is this the right fit?
Product teams, subscription businesses and customer-led organisations.
A specific customer or product question, relevant behavioural or commercial data, and a stakeholder who can explain the business context.
A focused investigation of one agreed question. A full tracking rebuild, production data platform or ongoing reporting service would be scoped separately.
See the worked exampleScope and cost
Let’s scope this work
for your business.
Share the outcome you need. We’ll review the fit and confirm a proposed scope, timetable and fee.
Prefer email?
hello@cihangir.co.uk