Example analysis / fictional coffee retailer
Same traffic.
Fewer coffee orders.
You run an online coffee shop. The ads are bringing the same number of visitors, but monthly orders have fallen from 500 to 410. What changed?
Illustrative figures, two equal four-week periods.
What changed
| Measure | Before | After |
|---|---|---|
| Visits | 15,000 | 15,000 |
| Mobile orders | 300 | 210 |
| Desktop orders | 200 | 200 |
The finding
A delivery charge surprised
shoppers at checkout.
The free-delivery minimum rose from £25 to £35, but the ads still promised free delivery without the new minimum. The fee appeared late in checkout. Baskets worth £25–£34.99 account for 80 of the 90 lost mobile orders.
The action
Make the offer clear.
Give the ad a better destination.
- Make the delivery offer clear everywhere.Update the ads and product page to say “Free delivery over £35”. Show the delivery charge and amount needed for free delivery in the basket.
- Test a landing page built around a qualifying bundle.Send part of the same ad traffic to a £36 coffee bundle page. Compare it with the corrected single-product page, keeping the audience and budget consistent.
Success measure: More completed orders per visitor, with gross profit per visitor maintained or improved.
See how the investigation reached this findingOne opportunity. A much bigger picture.
Now imagine dozens of
improvements working together.
Cihangir connects opportunities like this across your ads, landing pages, purchase journey and customer retention. Coordinating dozens of focused improvements can transform how your business performs.