Measurement strategy & KPI frameworks
Define what should be measured, how key outcomes are calculated and which metrics are decision-useful.
Digital analytics & measurement
Make the data trustworthy before making decisions from it.
Measurement works when the business can rely on what is being collected, understand what each KPI means and use the data consistently across teams.
GA4 • Adobe Analytics • GTM • Tracking • Governance
Where we help
Fix the measurement foundation — and make it useful.
Analytics problems are rarely limited to a missing tag. They can come from unclear measurement goals, inconsistent event definitions, implementation drift, consent requirements, duplicated platforms or reports that do not reflect how the business actually operates.
Cihangir combines technical measurement work with the analytical context needed to decide what should be tracked in the first place.
GA4, Adobe Analytics & GTM
Implementation support, event and conversion design, data-layer requirements and practical validation.
Analytics & tracking audits
Identify gaps, duplication, broken assumptions and inconsistencies that make reporting unreliable.
Data quality & governance
Create definitions, checks and ownership so measurement stays useful as products, campaigns and teams change.
Consent-aware measurement
Support analytics implementation that respects consent requirements and makes limitations visible to decision-makers.
Reporting requirements & handover
Translate business questions into reporting requirements and leave documentation that teams can operate after delivery.
What good looks like
Teams stop debating the numbers and start using them.
Clear definitionsKey measures mean the same thing across teams and reports.
Reliable collectionImportant user and business actions are captured consistently enough for analysis.
Visible limitationsKnown gaps and consent effects are understood rather than hidden inside dashboards.
Useful reportingMeasurement is designed around decisions rather than around everything that can be tracked.
Experience
Measurement work from implementation to governance.
Experience includes GA4 and Adobe Analytics, GTM, multi-market tracking, measurement strategy, data-quality programmes and analytics governance in both growing businesses and large enterprise environments.
View selected experienceDigital analytics & measurement
Need confidence in what you are measuring?
Start with the business decisions the data needs to support, then work backwards into tracking, definitions and implementation.