NOW / Sky
Understand behaviour. Inform retention.
Customer segmentation and behavioural analysis to support retention strategy in a subscription business.
Customer & product analytics
Why do customers stay, leave or convert?
You can see the change in retention or conversion, but the total does not explain who is affected or why.
Our approach
A useful question.
A focused investigation.
We agree a decision, compare the relevant customer groups and journeys, then investigate the explanations that could change what you do next.
What we look at
- Customer segmentation and cohort analysis
- Retention and churn investigation
- Product KPI frameworks and commercial evaluation
- Experiment design and evaluation
A useful output
What will you
have to work with?
A customer cohort analysis, funnel investigation or experiment plan with a clear recommendation.
See the worked exampleHow the work runs
From your question
to a working next step.
Define
Agree the business question, useful outcome, scope and timetable.
Investigate & deliver
Connect the evidence, do the work and check what it means for the business.
Put it to work
Hand over the findings or working system, with clear next actions.
A defined way to start
The work involved.
The outputs you receive.
Consultancy package
Customer & Product Insight Review
The need it addresses
Retention or conversion has changed. The headline numbers do not explain why.
- Duration
- 5 working days
- What you receive
- An evidence-led answer to one customer or product question, with prioritised actions.
Included in the package
- One agreed question, journey or customer group
- One agreed dataset or connected source
- Segment or funnel analysis with supporting evidence
- Findings, recommended actions and a handover conversation
Who is it for? A product or commercial team with a specific performance question.
A useful first connection
Not sure where
to start?
Turn your current challenge into a clear next step. Tell us what matters most to your business.
Prefer email?
hello@cihangir.co.uk