PPC & paid acquisition analysis
Analyse spend, clicks, CPC, CPA, ROAS and conversion quality across Google Ads, Microsoft Ads, Meta and other channels where relevant.
Marketing & conversion analytics
Find where acquisition creates value — and where performance is being lost.
Analyse paid media, audiences, funnels and conversion together so channel decisions reflect what happens after the click, not only what an ad platform reports.
PPC • Paid media • CRO • Funnels • Attribution-aware analysis
Performance analysis
Connect spend, traffic, behaviour and conversion.
Marketing platforms are good at reporting their own activity. The harder job is understanding whether extra spend creates incremental value, whether traffic quality changed, and where conversion performance is being lost.
Cihangir combines channel analysis with onsite behaviour and commercial outcomes so optimisation is based on the wider story.
Campaign & budget optimisation
Identify where spend is concentrated, where marginal efficiency is weakening and which campaigns or audiences deserve intervention.
CRO & funnel analysis
Find where visitors fail to progress, which devices or segments underperform and what is worth testing.
Audience & traffic-quality analysis
Understand whether growth comes from more valuable users or from a mix shift towards lower-converting traffic.
Testing & measurement
Turn performance evidence into hypotheses, tests and measurable changes rather than isolated tactical tweaks.
Ongoing paid-media support where appropriate
Where the requirement extends beyond analysis, delivery can include hands-on optimisation and channel management as part of the agreed scope.
A typical difference
Do not stop at the platform metric.
Ad platformCPA increased 22%.
→
Analytical viewCPA increased despite stable CPC — most deterioration happened after the click, particularly on mobile.
Experience
Paid acquisition with an analytical foundation.
Experience includes large-scale PPC management and optimisation, audience analysis, CRO, multi-channel acquisition, budget efficiency and conversion work across B2B, B2C and ecommerce environments.
View selected experienceMarketing & conversion analytics
Need to understand what is really driving acquisition performance?
Bring the spend, conversion or funnel problem. We can analyse the performance and, where useful, support the optimisation work too.