Vanquis Bank
Sharper audience decisions
Audience segmentation by conversion potential and acquisition analysis to support more effective marketing investment.
Marketing & conversion
Where can acquisition work harder?
Acquisition reports show spend and traffic. The connection to customer quality, conversion and commercial value is harder to see.
Platforms and channels we work with
We connect your store, acquisition channels and data to understand what can improve performance.
E-commerce platform
Marketplace
Visibility, advertising and measurement
Google Merchant Center
Google Ads
Google Search Console
Google Analytics
Our approach
A useful question.
A focused investigation.
We connect the acquisition channel to the landing experience and customer outcome, then prioritise the opportunities worth testing.
What we look at
- Acquisition and audience analysis
- Conversion and funnel investigation
- Campaign and promotional evaluation
- Prioritised optimisation and test plans
A useful output
What will you
have to work with?
A channel-to-conversion review with a prioritised optimisation and test plan.
See the worked exampleHow the work runs
From your question
to a working next step.
Define
Agree the business question, useful outcome, scope and timetable.
Investigate & deliver
Connect the evidence, do the work and check what it means for the business.
Put it to work
Hand over the findings or working system, with clear next actions.
A defined way to start
The work involved.
The outputs you receive.
Consultancy package
Website Sales Review
The need it addresses
Your website attracts visitors, but too few become customers.
- Duration
- 3 working days
- What you receive
- A prioritised list of sales barriers and 3–5 practical improvements your team can act on.
Included in the package
- One website and one purchase or enquiry journey
- Up to three key pages, including mobile usability
- Traffic, marketing message and offer checks using available evidence
- Annotated findings, priority actions and a handover conversation
Who is it for? An existing ecommerce or lead-generation website.
Consultancy package
Marketplace Margin Review
The need it addresses
Marketplace orders are growing, but it is hard to see what each product earns.
- Duration
- 3 working days
- What you receive
- A product contribution model and a prioritised list of pricing, fee and cost opportunities.
Included in the package
- One marketplace and up to 20 priority products
- One agreed trading period and cost basis
- Price, fees, discounts, fulfilment and returns assessment
- Reusable calculation sheet, findings and a handover conversation
Who is it for? A marketplace seller with sales and cost records available.
A useful first connection
Not sure where
to start?
Turn your current challenge into a clear next step. Tell us what matters most to your business.
Prefer email?
hello@cihangir.co.uk